Anybody writing a blog or editing a web site knows the importance of SEO for its search engine ranking, search engine optimization is second in importance to a good page content alone.
The words are arranged in the site, the headlines, the page title, meta tags and other on page elements can affect the site’s search engine ranking and basically – count for how many people will see the page at all.
Like the old saying – Its not just what you say, its how you say it.
And that’s where Matt Cutts comes into the picture,Matt works for Google search engine group for a long while now and has many insights into how Google ranking works and what to do if you want to be part of the top 10.
These are a couple of great videos featuring Matt, where he explains and shows many examples as he reviews specific sites for the good and bad elements in the sites SEO wise.
Another great lecture from Matt, although a little old – and yet still very relevant is the SEO for wordpress lecture which is really worth the time spent listening to,
In his Blog Matt gives many links to those who don’t want to listen the full hour it takes,
starting with the power point from the lecture, through a full transcribe of the talk, and even a shorter summery for the full lecture.
Basically since I have started to follow these guidelines,
my web site traffic has doubled itself and that’s the best incentive I can offer to sit and watch the 2 videos as long as they are, so go on and watch them, you’ll thank me later…
For site depending on Google AdSense commercials for income,
it is important to have better targeted ads to your content, n order to get better results from the ads,
an easy way to get better targeted ads on your site is by telling google what are the important parts on the page and what they should take special notice of.
You can take a look at the adsense targeting page or read the short version below:
Target area for adsense:
<!– google_ad_section_start –>
<!– google_ad_section_end –>
I think its best to have the whole post between these tags, and I also include the comments section between them,
and you can use more then one section like this on your page.
Make Google ignore a part of your page:
<!– google_ad_section_start(weight=ignore) –>
<!– google_ad_section_end –>
For wordpress you need to edit the single.php and add the tags before and after the post data.
Hopefully this will bring better targeted ads for each page, and higher click rate. good luck!
SEO – the art of search engine optimization, is a subject worth learning, and im reading and searching for information and tutorials about it all the time. many sites are talking about SEO and give a lot examples and full guides, but this week i found two really great guides worth reading and applying.
The first guide is from The Dough Blogger which is in interesting site,
it has only 3 pages at all, and yet it has a Google Page rank of 4, which is impressive for such a small site.
The tutorial itself is The Ultimate Guide to Starting a Money Making WordPress Blog,
and you can grab at it here.
Although some of the recommendations in it i didn’t apply to my site, there were other that i did the first thing after going over the tutorial, a great example would be the theme <h2> tags.
In the theme im using here, the right sidebar has widgets in it, and their titles from the wordpress default are <h2>, which makes Google think the important words on my site are pages and categories.
Another point i found interesting is the update Services: when you publish a new post the wordpress software can push that post to different update services, but for that you need to add them to the wordpress config.
Make money online case study
Now this guide left me awake until 4 AM, i couldn’t stop reading it, it was so inspiring and moving.
On the googlelady site i found this guide, with the weekly steps she did to generate revenue from her new from scratch web site.
she started a new fresh site, with no page rank, and on a niche she doesn’t know anything about, and with only 100$ in her budget, and a 3 months time limit.
after 3 months she created 11,000$ from that site.
Its an amazing guide and im still reading it over and over and applying the lessons.
Free SEO Tools
Another good link is for the good guys at gscripts with their Free SEO Tools page,
they have backlink checker – which will also show you the page rank for each link,
keyword density tool for you to count the most appearing words on your site,
and search engine position tool – which helps you find your location on the list for a specific search keyword.
I’m starting to apply these guides now, and ill update when i see results!!