Anybody writing a blog or editing a web site knows the importance of SEO for its search engine ranking, search engine optimization is second in importance to a good page content alone.
The words are arranged in the site, the headlines, the page title, meta tags and other on page elements can affect the site’s search engine ranking and basically – count for how many people will see the page at all.
Like the old saying – Its not just what you say, its how you say it.
And that’s where Matt Cutts comes into the picture,Matt works for Google search engine group for a long while now and has many insights into how Google ranking works and what to do if you want to be part of the top 10.
These are a couple of great videos featuring Matt, where he explains and shows many examples as he reviews specific sites for the good and bad elements in the sites SEO wise.
Another great lecture from Matt, although a little old – and yet still very relevant is the SEO for wordpress lecture which is really worth the time spent listening to,
In his Blog Matt gives many links to those who don’t want to listen the full hour it takes,
starting with the power point from the lecture, through a full transcribe of the talk, and even a shorter summery for the full lecture.
Basically since I have started to follow these guidelines,
my web site traffic has doubled itself and that’s the best incentive I can offer to sit and watch the 2 videos as long as they are, so go on and watch them, you’ll thank me later…