Volkswagen – The Fun Theory

A very nice initiative from Volkswagen –
of course a successful Viral positive publication initiative as well – and yet very charming.

Volkswagen tested some theories of how to make people co-operate on tasks which usually get lower support,
by making them fun for the participates.

Here is a short example of how fun makes people prefer going through the harder way up :)

httpv://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

Gaming at work

Another interesting example of this idea is how fun at work improves the working day,
the worker contribution to the work place and productivity,
a couple of articles that I found interesting about this are:

Research proves online gaming at work is good for you – and for your boss

and

Does Gaming at Work Improve Productivity?

 

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