A very nice initiative from Volkswagen –
of course a successful Viral positive publication initiative as well – and yet very charming.
Volkswagen tested some theories of how to make people co-operate on tasks which usually get lower support,
by making them fun for the participates.
Here is a short example of how fun makes people prefer going through the harder way up
Gaming at work
Another interesting example of this idea is how fun at work improves the working day,
the worker contribution to the work place and productivity,
a couple of articles that I found interesting about this are: